White Peugeot Hoggar Pick UpIt took almost R$ 100 million, the participation of 320 technicians and engineers, and three years' work to bring this project to fruition. A 100% Brazilian vehicle While the development of the national 207, launched in August 2008, confirmed Peugeot's commitment to create products suited to Brazilian consumers, taking account of their preferences and their particular features, with the Peugeot Hoggar pick up, the Marque is going even further. With the extension of its product range in Brazil, Peugeot's full year sales target for the Peugeot Hoggar is 10% of the Brazilian compact pick up market, a market that continues to grow. The compact pick up, which completes the Brazilian 207 family range, already containing a wealth of hatchback versions, the SW, SW Escapade and the Passion notchback saloon, demonstrates Brazil's importance as a strategic market for the worldwide growth of Peugeot's sales, together with, in particular, Russia, China and the ASEAN countries, other mainstays of the Marque's international expansion plan. The name Hoggar after a mountain chain in the Sahara desert, in Africa taken from one of the Marque's concept cars, evokes a combination of power, strength and action.
Peugeot Hoggar Pick Up InteriorFuelling its policy of commercial expansion on the Brazilian market, Peugeot presents the Hoggar pick-up, the Marque's first compact pick up developed in Brazil. Developed in Brazil, for the Brazilian market, the pick up is designed to meet the requirements of the local clientele, consolidating Peugeot's position as national manufacturer. The Peugeot Hoggar is evidence of the company's international ambitions and confirmation that Peugeot is speeding up its new product launch strategy.
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